What is your financial persona?

Based on our survey of 2,000 working adults in Singapore, we developed 6 financial personas using a combination of their top 2 dominant personality traits. Some personas had better Financial Wellness Index scores on average than others.

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Financial Personas

We developed 6 financial personas, based on a combination of the top 2 dominant financial personality traits. Some personas had better financial wellness index scores on average than others.

Which persona are you?

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